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As I was finishing my last semester of undergrad, I was feeling a little melancholy. I would have a semester between undergrad and grad school (plus summer), and was disappointed my insatiable thirst for knowledge and desire to continue deep textual analysis would be throttled without the challenge presented by professors. I went in to speak to one of my previous professors and mentors to catch up and mentioned this feeling. His response surprised me a great deal and got […]
Developing Your Narrative with Psychoanalytic Theory Do you think you have a firm grasp of who you are as an individual and what your business represents? Do you share that individuation through a brand story? For many of us who are running solopreneur businesses, our brands are personal. And before you have a developed personal brand, you must know who you are. One’s sense of self is heavily influenced by several internal and outside factors. Fear, motivation, purpose, desire, shame, […]
I’ve been sharing my story about how I created my own path recently. But, what I haven’t gone into much detail about is my original plan to become a college professor…and what lead me to my pivot point. You see, I’m a total word nerd. College as an English major gave me life. I consumed all the lit that was thrown at me like a kid at a candy buffet that hadn’t eaten in days. Reading complex texts and theories, […]
When I knew I needed to create my own path toward financial freedom, I didn’t have the confidence to assert myself as a copywriter. So, I worked under the umbrella term of a VA and niched myself down as a content and copy VA…and learned very quickly that was a big mistake. The problem was that I had to overcome some serious mindset challenges before I could escape from the “safe” title of VA and claim my rightful title as […]
The day I realized I needed to create my own path in life still plays out in my mind like a movie. This is how I became an unlikely entrepreneur… After I graduated undergrad, I had eight months before grad school. (My life plan at that time was to become a literature professor- that’s a whole different blog post.) I knew I needed to put my drive and determined attitude to work or I would go insane, so I put […]
Society has a tendency to teach humans norms that don’t always make sense. We may think they make sense, but if you sit back and consider the outcome, many are really just odd expectations. When you were little, you were probably taught to sit still, not speak until spoken to, behave a certain way, and filter your personality. But, does that make sense? Who does that serve? When you become conditioned to live according to how others want […]
In order for people to buy products or invest in services, they need to trust the brand they are giving their money to. The company needs to be a credible source of knowledge or trustworthy products. But, how do you establish credibility when you are a brand new entrepreneur? With no track record, no previous clients or customers, and no reviews, you may think it is impossible to be taken seriously and earn the trust of your potential clients or […]
There’s plenty of fish in the sea of entrepreneurship. To stand out and get noticed, you will need to focus on creating a brand voice that defines your brand and sets it apart from the others. A brand vice is the unique, intentional, and consistent set of language that is used to represent a brand and express itself. It will present the brand’s personality, beliefs, ideals, and values. This language will guide the perception of your brand in the face […]
This post contains affiliate links, which means that if you click on one of the product links, I’ll receive _____. This post contains affiliate links, which means that if you click on one of the product links, I’ll receive _____. *This post contains affiliate links- a couple (not all) of the mentioned programs that make planning content strategy much easier may give me incentives, discounts, or payments if you use the included link to sign up with them. Planning […]
Why You Can’t Just Pay Someone to Edit and Expect the Same Results The discussion about copywriting and editing is a hot topic both in the copywriting communities and discussions between copywriters and potential clients. There probably isn’t an established copywriter who hasn’t encountered the problem. And here it is: The reasons why this happens vary: The client thinks that they can write what they need, but maybe need some guidance when it comes to grammar, punctuation, language, […]